We are a 501c(3) organization dedicated to promoting safety and awareness in the cycling community.

Our team is made of friends and family of Rob--we all have different backgrounds and expertise but we share a common passion: change.

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Too many lives have been lost to poor regulations, inadequate road signage, and lack of awareness of cyclists on the roads. In the last 3 years alone over 60 cyclist lives were lost to road accidents (source: Arizona Fatality Grid ). It's time to put a stop to this.

We want change and we know we can make a difference.