who we are
We are a 501c(3) organization dedicated to promoting safety and awareness in the cycling community.
Our team is made of friends and family of Rob--we all have different backgrounds and expertise but we share a common passion: change.
Too many lives have been lost to poor regulations, inadequate road signage, and lack of awareness of cyclists on the roads. In the last 3 years alone over 60 cyclist lives were lost to road accidents (source: Arizona Fatality Grid ). It's time to put a stop to this.
We want change and we know we can make a difference.