our impact

Roadway signage in Phoenix

We have been fortunate to work with the great team at the City of Phoenix Streets Transportation Department to design a sign to promote "Giving 3 Feet" to cyclists.  The team worked to create a design to meet the national standards and make it an easy sign to comprehend for both motorists and cyclists.  We couldn't be more pleased with the final design and to have a LEGALLY enforceable sign coming to the streets of Phoenix.  To begin, there will be an initial 20 signs installed in designated hot zones and we look to further the amount in Phoenix as well as neighboring cities and even states! 

Share the Road-AZplate-opt5d.jpg

The Rob Dollar Foundation is excited to announce that as of August 10, 2020, Arizona "Share the Road" specialty license plate is available now.  This plate couldn't have become a reality without the great work from our partner, Uphill Into the Wind, and Rep TJ Shope who helped write the bill to turn this idea into reality.  Our biggest thanks to the cycling community for helping to raise the necessary funds to bring this license plate to fruition which will allow us to continue our work of bringing greater safety and awareness to the cycling community.

rob dollaR foundation billboard!

Big, bold, and in your face, just like our friend Rob. We are proud of showcasing our message in a big way and raise awareness of the importance of road safety.  In 2018 we ran three billboard campaigns and look to increase that number in 2019.  We have partnered up with the Husband and Wife Law Team to bring a joint campaign that will run through 2019!

collaboration with the city of phoenix

We are proud to continue to work with the leadership at South Mountain and the City of Phoenix Parks board to provide the attached survey. This short survey allows you to share your voice about South Mountain's Silent Sunday program and the growth to a wider range of days throughout the month.  


To take the survey, CLICK HERE


Events are a great opportunity for us to meet cyclists and supporters and spread the word. We have plenty of free stickers and bracelets to remind EVERYONE of the importance of safety when riding a bike or driving a car.



November 17, 2018

What a great turnout to this amazing event. Congrats to all the riders participating in this years Tour de Tucson. It was great meeting and talking to the cyclists and those who support them. What an amazing community that Robbie belonged to.


June 21, 2018

Hundreds of homeless people getting the help they need in this great event organized by Valley of the Sun United Way. Proud to partner with We Cycle USA and provide safety equipment to over 40 people who received recycled bikes and to dozens more who had their bike repaired.


April 27, 2018

Starting on Prescott’s historical (and lively) Whiskey Row and climbing into the beautifully distracting views of Prescott National Forest, 2000 riders joined this fun event. Thank you iZumi for hosting the Rob Dollar Foundation!


April 07, 2018

Over 2,000 cyclists of all ages attended this year's event,  riding the perimeter of Mesa and enjoying the beautiful scenery as they circled Red Mountain.

TOUR DE CURE, Glendale, AZ

March 17, 2018

Over 1,000 participants came together to help raise over $550,000 (and counting) that will help send kids to diabetes camp, fund research, and coordinate advocacy programs. We were proud to be part of such a needed fundraising program.

Please reload